Hellinikon
Project
Hellinikon Experience Center
Location
Athens, Greece
Year
2022
Role
Lead Spatial Designer
Client
Lamda
The Ellinikon is Europe’s largest and most ambitious urban redevelopment project to date. To share this pride and create wonder among all locals, internationals and investors, Lamda hired Media.Monks to create a ground up experience center and bring the 20-year vision to life today.
A project involving the full creative direction & development of the entire space & experience, creating 10+ interactive touchpoints for the people to enjoy. Through uplifting stories of an innovative, connected and future-forward design, this experience center allows you to discover the new city of Ellinikon.
5 zones
55 experiences
The Ellinikon Experience Center of 1.800+ m2, exist of 5 zones with each its own interactive experiences.
Each experience is unique and highlights a new element of the development plan, inspiring the visitor each time over again.
Living a new era
Living in nature
Living in the future
Living smart
Living by the sea
Living a new era
The epicentre of the the experience center, an Eero Saarinen inspired dome with a ground-breaking 8-meter interactive city model. This projection mapped maquette lays out the full development area, showing the vision of the future city.
The elaborate 360 projections that take you on a journey connecting to the roots that goes beyond the present and straight into the new era of Ellinikon allowing visitors to deep-dive into the Ellinikon master plan through the synergy of digital, physical, and experiential design.
Living in nature
A playful space chock full of interactive moments celebrating the local flora and fauna going into the Metropolitan Park.
This is a space where we worship nature through a multi-sensorial exhibit dedicated to The Ellinikon Park – the beating heart of the new city, and a prime example of The Ellinikon’s dedication to wellness and sustainability.
In the park space they can discover native plants of the park in Botanical Library and take a Bike tour through different areas of the future development. Topping of their journey in the sensorial Night Garden Dome.
Living in the future
A series of interactive experiences showing The Ellinikon’s innovative & sustainable features that create the future way
of living: the smartest & greenest district of Europe.
Here we invite the visitors to reimage the city of the future together and get inspired by the innovation of the new district that are tailor-made to make any future dream possible.
The space immerses you into the future through an immersive corridor.
As you enter the space you are free to explore multiple custom-made interactive plinths & discover how nature & technology will live together in a perfect symbiosis.
Living smart
A fully connected model apartment with controllable views over the city.
Living by the sea
The Ellinikon Riviera will be an evocative and luxurious destination that will connect people.
In the space dedicated to it in the Experience Center visitors are invited to get closer to the future of this cosmopolitan destination in an immersive yacht ride.
Enjoy the night breeze & the mesmerising sunset painting the space in the warm lights. Sit back & take in the view of the riviera lights on the water or try the multi sensory experience of driving the yacht from one highlight of the coastline to another
