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EVERY SPACE HAS A MOOD

EVERY SPACE
HAS A MOOD

EVERY MOOD HAS A SPACE

EVERY MOOD
HAS A SPACE

OUR

projects

projects

projects

01

HP

orchestra of
sustainability

orchestra of
sustainability

orchestra
of
sustainability

A nature and technology inspired INTERACTIVE ART installation comprised
of several pedestals with elements representing sustainability, digital literacy and human rights. THE experience AIMS TO connect tech, people and nature in real life, through innovative ways. To share a message of sustainability and inspire purposeful creativity— with HP technology at its centre.

02

Diesel x pronounce

WATERMARKS

WATERMARKS

WATERMARKS

The collision in the spirit of two worlds: one of high-end Chinese fashion and another of Italian craftsmanship. For this exciting collaboration between Diesel and Pronounce, we've  turned a 700 m2 mall basement into a captivating immersive installation. 


03

MEDIAMONKS

THE ROOM

THE ROOM

THE ROOM

an immersive concept for a room that blurrs all the boundaries of space and time. With walls morphing based on visitor's density around the mysterious central totem, the room allows a space for individual and collective exploration, pulling you closer to the center. The journey through the room is transposing us to the feeling of being lost in a space where time is relative, and we are slowly moving closer and closer to a black hole, untile we get absorbed by it, into complete darkness.

04

Vivo

V40 launch

V40 launch

V40 launch

a carefully crafted event for the launch of the vivo v40 series through an immersive opening ceremony in munich. showcasing the brands partnership with zeiss as well as its key messaging "crafted for your moments", the installation used

05

MOODi STUDIO

METAmORPHOSYS

METAmORPHOSYS

METAmORPHOSYS

AN immersive exhibition concept SHOWCASING A SERIES OF PHOTOGRAPHS IN A DYNAMIC AND BESPOKE WAY. METAMORPHOSYS IS ABOUT LOOKING BEYOND THE SUBJECT. The photographs show abstract compositions of hands transforming into creatures, morphing into shapes that each visitor can explore just like abstract Rorschachian forms that are ALLOWING FOR freedom to reinterpret. THE SPACE ALLOWS US TO ZOOM INTO THE IMAGES, DECONSTRUCTING THEM AND RECONSTRUCTING THEM.

06

NIKE

NIKE HER

NIKE HER

NIKE HER

NIKE HER

A 3-day event that took place in the beating heart of the NIKE campus, the midfield. For this we created 2 pavilions that rise above the green field as 2 monolithic extrusions, each housing different activities, all to celebrate and support HER: the women, the mother, the tall, the curvy, the sporty or the wise. A celebration of women thorugh interactive product displays, styling sessions, AN active playgroundas well as presentations & talks, photo sessions.

A 3-day event to celebrate and support HER: the women, the mother, the tall, the curvy, the sporty or the wise. created 2 pavilions that rise above the green field as 2 monolithic extrusions, each housing different activities. A celebration of women thorugh interactive product displays, styling sessions, AN active playground, as well as presentations & talks & photo sessions.

07

VERSUNI

the cherry

the cherry

the cherry

The Cherry is not just an award video—it's a celebration of the hard work and creativity behind every product.

08

SHISEIDO

AURORA EXPERIENCE

AURORA EXPERIENCE

AURORA
EXPERIENCE

An interactive Shiseido pop-up store to promote Le Serum through bespoke retail & immersive experiences in Haitang Bay. At the core of the pop-up, visitors can enter the Aurora room where immersive content and lights bring the visitors into an interactive journey through the key ingredients of the serum. 

09

VERSUNI

better than ever

better
than ever

better
than ever

better than ever

a social firsy short film, showing the best way people can come together to celebrate, a video framed by geometric and dynamic layouts formed by the versuni team. The high-end product shots are connected to the team shots through the carefully choreographed lightshow fueled by a 50m LED roof.

10

uncould

FRAGILE FREEDOM

FRAGILE FREEDOM

FRAGILE
FREEDOM

AN LOCATION-SPECIFIC IMMERSIVE INSTALLATION ABOUT THE AMBIVALENCE OF FREEDOM AND THE ILLUSION OF PRIVACY IN THE DIGITAL SPACE. The EXPERIENCE is raising questions about our identities, about the interplay between watching and being watched. In many ways it’s a social study, where we can see ourselves in these two opposite sides of the “screen” in a physical way, through a linear journey. 

Observe, be observed and then observe again.

11

SHISEIDO

LIVING RED
LIGHTSHOW

LIVING RED
LIGHTSHOW

LIVING RED
LIGHTSHOW

The Living Red Art Show is an immersive pop-up experience embodying Shiseido’s ‘Power Is You’ campaign that explored the link between blood circulation and skin vitality, offering an unforgettable, multi-sensory experience that connects beauty with science.

12

LAMDA

ELLINIKON
EXPERIENCE CENTER

ELLINIKON
EXPERIENCE
CENTER

a permanent exhibition filled with interactive installations and immersive areas, connected through a spatial experience that flows seamlessy. The Experience Center expands through 1.800+ m2, with 5 distinct interactive zones, each representing an area of the new city being built around and inspired by the mid-century architectural jam, the old airort of ellinikon once was.

services

services

ART DIRECTION

ART DIRECTION

ART DIRECTION

ART DIRECTION

BOLD SPATIAL VISIONS, WITH A KEEN EYE ON MOVEMENT AND STORYTELLING. CROSS-DISCIPLINARY COLLABORATIONS THAT FUSE CREATIVITY WITH FUNCTIONALITY, CRAFTING VISUALLY STUNNING SOLUTIONS THAT RESONATE WITH THE AUDIENCE. BRINGING COLORS, TEXTURES, REFLECTIONS AND SOUND INTO A COHESIVE AESTHETIC FROM FILM TO INTERACTIVE INSTALLATIONS TO EVERYTHING IN BETWEEN.

EXHIBITION DESIGN

EXHIBITION DESIGN

EXHIBITION DESIGN

EXHIBITION DESIGN

(Temporary or permanent) cohesive and memorable spaces that inform and teach in an intuitive way, through exploiration and interaction. My goal is to leave a lasting impact, ensuring consistency across all touchpoints, from concept- through all the stepts of production- to the final execution.

SCENOGRAPHY

SCENOGRAPHY

SCENOGRAPHY

SCENOGRAPHY

(Temporary or permanent) cohesive and memorable spaces that inform and teach in an intuitive way, through exploiration and interaction. My goal is to leave a lasting impact, ensuring consistency across all touchpoints, from concept- through all the stepts of production- to the final execution.

(Temporary or permanent) cohesive and memorable spaces that inform and teach in an intuitive way, through exploiration and interaction. My goal is to leave a lasting impact, ensuring consistency across all touchpoints, from concept- through all the stepts of production- to the final execution.

ABOUT

ABOUT

|

|

Hi





i'm diana

Hi



i'm diana

Hi






i'm diana

transylvanian creative.
drawing light from the shadows since 1994

transylvanian creative.
drawing light from the shadows since 1994

AI SAYS:

Multidisciplinary Art Director and Spatial Designer with 6+ years experience collaborating and leading immersive, experiential, and scenographic projects for global brands and cultural institutions. Skilled at bridging concept and production, from high-level creative direction to hands-on execution across retail, exhibitions, live sets, and fashion collaborations. Known for crafting environments that spark wonder and storytelling, blending physical and digital layers with bold, bespoke interventions. Passionate about cross-disciplinary creation, material research, and collaborative processes that merge design, performance and culture.



I say:

I love creating moods in spaces and spaces for moods.
I love shaping spaces with light, reflections and materials.
I love art in every shape and sound and texture.
I love transforming conceptual ideas into engaging experiences.
I love challenges.
I love creating meaningful and bespoke ideas for the contemporary world.

And last but not least, I love collaborating and learning new ways of seeing the world around me.




AI SAYS:

Multidisciplinary Art Director and Spatial Designer with 6+ years experience collaborating and leading immersive, experiential, and scenographic projects for global brands and cultural institutions. Skilled at bridging concept and production, from high-level creative direction to hands-on execution across retail, exhibitions, live sets, and fashion collaborations. Known for crafting environments that spark wonder and storytelling, blending physical and digital layers with bold, bespoke interventions. Passionate about cross-disciplinary creation, material research, and collaborative processes that merge design, performance and culture.



I say:

I love creating moods in spaces and spaces for moods.
I love shaping spaces with light, reflections and materials.
I love art in every shape and sound and texture.
I love transforming conceptual ideas into engaging experiences.
I love challenges.
I love creating meaningful and bespoke ideas for the contemporary world.

And last but not least, I love collaborating and learning new ways of seeing the world around me.




transylvanian creative

drawing light from the shadows
since 1994

AI SAYS:

Multidisciplinary Art Director and Spatial Designer with 6+ years experience collaborating and leading immersive, experiential, and scenographic projects for global brands and cultural institutions. Skilled at bridging concept and production, from high-level creative direction to hands-on execution across retail, exhibitions, live sets, and fashion collaborations. Known for crafting environments that spark wonder and storytelling, blending physical and digital layers with bold, bespoke interventions. Passionate about cross-disciplinary creation, material research, and collaborative processes that merge design, performance and culture.






I say:

I love creating moods in spaces and spaces for moods.
I love shaping spaces with light, reflections and materials.
I love art in every shape and sound and texture.
I love transforming conceptual ideas into engaging experiences.
I love challenges.
I love creating meaningful and bespoke ideas for the contemporary world.

And last but not least, I love collaborating and learning new ways of seeing the world around me.




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